Digital content

15 NOVEMBRE / 14h30 - 17h
Montpellier - Montpellier
Organisé par : IDATE DigiWorld
Content is the focus of everyone’s attention, now more than ever before: TV networks, telcos and now the internet heavyweights are all vying for premium rights and even for ownership of production companies. This race to secure the best content is going hand in hand with a greater accent on providing a quality and personalised user experience, which enhances the value of content and cements consumer loyalty. At a time of tightening budgets, what is the right trade-off between going after premium content and investing in improving the user experience? Is this never-ending escalation not likely to leave the weakest players by the wayside?